Select title,c.name as category,f.rental_rate as rental_rate,
avg(f.rental_rate) over (partition by c.name) as category_avg_rental_rate
from film as f
left join film_category as fc on fc.film_id=f.film_id
left join category c on c.category_id=fc.category_id
left join inventory as i on f.film_id=i.film_id
--left join rental as r on i.inventory_id=r.inventory_id
--left join payment as p on r.customer_id=p.customer_id and r.rental_id=p.rental_id